nashville pr

difference between pr marketing and advertising

R Commonly Asked PR Questions

difference between pr marketing and advertising

With years of experience in public relations, we know that great things come when you get people talking. But that’s just one reason why we love answering your PR questions. The other: to show just how effective PR can be in helping your business flourish! To start the conversation, we’ve answered some of R most commonly asked questions.

What's the difference between Public Relations & Marketing and Advertising? 

Public Relations are creative content tools to relate to the public and a wider audience messaging for your business, such as press management, content on your social media, and creative promotions to entice a larger audience to know—and care—about your business or brand. Marketing is a tool used to mix the brand aspects of your business with internal messages such as menus, website updates, social media strategy and a direct a to b channel from brand to a message. PR is more indirect, as you rely on media (both traditional and digital) to convey your message—here, a publicist is in the driver seat to ensure your messages are properly conveyed, serving as your messengers to the general public as opposed to just message givers (like a more traditional marketer). Advertising is a direct message to a platform such as a billboard, digital ad on a website, TV ad on a station or show—this is where your message, such as “stop by we’ll leave the light on for you,” would be directly placed on a platform. An advertising agent will likely lead you to those sources, discuss an ad budget, and advise on proper channels and messages to entice a direct audience with a direct message.

Are press kits still a thing? 

Yes, a press kit is used for many reasons, it aligns all press you have garnered ( or are garnering) and offers the writer a way to fact check directly with a proper press kit a lot of back and forth and research can be avoided and a writer is more likely to write about someone or a business that has an organized brand. All of which can be conveyed on a professionally done press kit.

How can an influencer help a brand? 

Influencers can sometimes be a tool to entice more buzz, however, often influencers charge for posts, so you want to be sure that the influencer(s) you choose to work with offer media kits with successfully brand sharing stories and also their audience matches your brand efforts. Know your goals going into the relationship, like if you want to increase your followers, be sure they have a track record of helping others do this, or if you are pushing a product or sale be sure you have your message clear to them so your goals are also met, especially if you are paying them.

Let’s keep talking. Schedule a FREE discovery call today!

difference between pr marketing and advertising


Nashville PR

How a Nashville PR Opportunity Inspired R Business to Branch Out

As we’re all becoming increasingly aware, you have to be open to change. Whether it comes about intentionally, as happenstance, or in response to a crisis, sometimes you just have to roll with it. In doing so, you may just be surprised by the opportunities that grow. The story of how RPR Firm came into the Nashville PR scene is a prime example.

The ‘It’ City for Business Too

Nashville’s moniker as the “It” city has been firmly entrenched for its music, food, and Southern hospitality. But, it’s also become one of the top places in the country to start a business in 2020 according to Inc.com. The reasons for the number 11 out of 50 ranking include the city’s net business creation, population growth, and job creation. R founder, Emily Reynolds Bergh, luckily recognized this entrepreneurial spirit much sooner.

The Call That Changed It All

Never one to limit herself to one city for long, Bergh had spent years working in public relations in San Diego, CA, as well as San Antonio and Austin, TX. After having launched RPR Firm in Austin, as she tells it, “I received a referral from a long-time client. His friend was opening up a new concept in Nashville. I had never even been to Nashville and yet was called to see if I would be up for doing some work for an opening. I visited and fell in love with the city (as many do). The music, the food, the life felt like the change that I needed both personally and professionally.”

Why Nashville PR for RPR Firm

What she also realized was that the most thriving industries in Nashville happened to be those in which RPR Firm specializes including restaurant, retail, hospitality, health and wellness, and of course, startups. It was the perfect fit. But, says Bergh, “I didn’t want to leave my Texas life fully behind so RPR Firm now has branches in Texas and Nashville and we work with clients nationally. It was the best decision I ever made.”

We now not only have Austin and Nashville PR clients, but we also help brands across the country from Portland to New York City bring their vision to life. And expanding to Nashville helped us find just the right blend of talent across our brand, digital, and content teams for R clients.

How can we support your brand?

Schedule a FREE Discovery Call with our Nashville PR Team Today!


5 Ways To Pivot Your Businesses Message Right Now!

 

As we enter a new “normal” in terms of our business world during the time of COVID-19, the world “pivot” has been thrown around as a big buzzword, particularly when it comes to businesses. For us as word-weavers, we want to help, as when you pivot internally and not externally things can go south. Meaning, if your messages are mixed, inconsistent or flimsy (which is easy to do considering the world has turned upside down in the past 90 days), your people may be lost as to what you really are offering and thus move onto another pasture, if you know what we mean. We R here to help with our 5 ways to “pivot” into your new normal.

 

  1. Google your business and your top employees and see what has been written and what may be changing for you for the foreseeable future. If you are, for the foreseeable future, going to offer curbside pick-up, see if that is in your current online search messaging, and if not, hire a great SEO company to make it happen (we have friends we can point you to if you need it). People are online now more than ever and most people want to come back to you, but if they see the words “closed,” “temporarily closed,” “laid off,” “furloughed,” or whatever else has come up for you and others in the past month, they may be shy to buy, purchase, or stop by for a visit if you plan on reopening anytime soon. Make a checklist of where you need to re-message your message and get going on that ASAP.
  2. Update your social media but know the who, the what, and the when before you do so. 
  3. Meet people where they are—get masks, sanitizer, and so on for your establishment (we even have a client offering sneeze stations, no joke), and anticipate varying levels of comfort for guests. Some people are not going to want to get out of their cars for the foreseeable future even when governments open up, so be prepared for those who are ready to come in and those who want to be met out.
  4. Offer NEW purchasing options. You may want to update your websites (we are happy to help) and offer some additional items for sale. We have restaurant clients that are upping their merch and dry goods on their websites and we have online retailers offering free shipping as a long term goal!
  5. As always be kind! This seems obvious but when you look at a Yelp review that slams you for whatever choice you may be making, as the world opens back up, be sure to answer when you have cooled off—a quick tweet, Yelp response, or what have you, can have a lasting effect. 

 

If you need more tips, tricks, or help, click HERE to schedule a FREE Discovery Call Today!